Properkey vs
Assist-2-Sell
Assist-2-Sell is the original discount franchise — 'Full Service with Savings' since 1987 — where each local office sets its own flat fee. Here's how it stacks up against Properkey's $0 listing fee, full MLS exposure and dedicated agent.
$0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction.
What would you keep?
Drag the slider to your home's value and compare the listing-side cost of selling with Assist-2-Sell versus Properkey, or read the table below.
Assumes Assist-2-Sell typical office flat fee (≈$4,000). Buyer-agent compensation (negotiable and optional) and standard closing costs are separate and apply to every sale. Figures are illustrative; verify current pricing with each provider.
| Home price | Assist-2-Sell listing cost | Properkey listing fee | You keep |
|---|---|---|---|
| $500,000 | $4,000 | $0 | $4,000 |
| $750,000 | $4,000 | $0 | $4,000 |
| $1,000,000 | $4,000 | $0 | $4,000 |
| $1,500,000 | $4,000 | $0 | $4,000 |
| $4,000,000 | $4,000 | $0 | $4,000 |
Properkey vs Assist-2-Sell, feature by feature
The side-by-side that matters: what you pay, what you get, and who does the work.
| Feature | Properkey | Assist-2-Sell |
|---|---|---|
| What you pay to list | $0 listing fee, no listing commission | Flat fee, varies by office |
| Service model | Yes: Full-service brokerage with a dedicated agent | Yes: Full service via local franchise office |
| MLS & portal exposure | Yes: Full MLS + syndication to Zillow, Realtor.com, Redfin and hundreds more | Partly: MLS optional on some fee plans — check your office |
| Pricing strategy & negotiation | Yes: Handled by your agent | Yes: Included |
| Contracts & disclosures | Yes: Contracts and disclosures prepared and managed for you | Yes: Included |
| Fees at closing (listing side) | Yes: No listing-side fees at closing | Partly: Office-set flat fee due at close |
| Cancel anytime | Yes: Cancel anytime — no lock-in contracts | Partly: Per office agreement |
| Financing, escrow, insurance & management | Yes: Financing, escrow, insurance & property management in one platform | No: Not offered |
| Where they operate | California and Idaho (real estate) | Franchise offices, US & Canada |
| Who you deal with | Yes: One point of contact from listing to close | Partly: Office-dependent |
Why sellers choose Properkey over Assist-2-Sell
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$0 beats any percentage
A discounted commission is still thousands of dollars of your equity. Properkey's listing side is $0 — not 1%, not 1.5%, zero.
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One agent who owns your sale
Discount brokers often run team models — a different person at every step. Properkey gives you a single dedicated agent.
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No minimum fees
Low advertised rates usually hide dollar minimums. Properkey has no listing fee to put a minimum on.
-
More than a brokerage
Search, financing, escrow, insurance and property management in one platform — most discounters stop at the sale.
Where Assist-2-Sell stands out: a fair look
- Nearly four decades of discount-model history.
- Local owners with skin in the game.
We'd rather you compare with clear eyes. When you do, $0 with a dedicated agent is hard to argue with.
The bottom line
Assist-2-Sell was ahead of its time in 1987; in 2026 its office-by-office flat fees still run thousands, and some plans skip the MLS to hit a price. Properkey includes the MLS and charges $0.
Frequently asked questions
Each franchise office sets its own flat fee — commonly a few thousand dollars, due at closing, and some low-priced plans skip the MLS. Properkey includes the MLS and charges $0.
Its 'Full Service with Savings' plans generally are, office depending. The consistent difference is the bill: an office-set fee in the thousands versus Properkey's $0.
Because Properkey isn't built on listing commissions. The platform spans the whole transaction — search, financing, escrow, insurance and property management — so we don't need to take 2.5–3% (or even a flat fee) from your sale to run a great listing. You get full MLS exposure and a dedicated agent; the listing side costs you $0.
There's no listing fee and no listing-side commission — ever. Like every home sale (including FSBO), standard transaction costs still exist: escrow, title and recording fees apply no matter who you sell with. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license, at its published escrow rates — the same category of fee you'd pay any escrow company on any sale. Properkey may also receive compensation from other parties to the transaction. Buyer-agent compensation remains optional and negotiable.
Yes. Properkey listings go on the local MLS and syndicate to Zillow, Realtor.com, Redfin and hundreds of other sites — the same exposure a traditional 3% listing gets.
Buyer-agent compensation is negotiable and entirely your call — with Properkey and with everyone else, under the rules in place since 2024. The difference is the listing side: $0 with Properkey.
Cancel anytime. There's no lock-in contract and no cancellation fee — if Properkey isn't earning your business, you can walk away.
Compare more alternatives
The Proper Way to Sell Your Home.
Full MLS exposure. A dedicated agent. A $0 listing fee. See exactly what you'd keep.
Properkey is not affiliated with, endorsed by, or sponsored by Assist-2-Sell. All trademarks, brand names and logos are the property of their respective owners and are used for identification and comparison purposes only. Competitor pricing, features and availability are based on publicly available information as of September 2026 and may have changed; please verify details directly with each provider. Savings examples are illustrative, assume the fee structures shown, and exclude buyer-agent compensation (negotiable and optional in all cases), taxes and standard closing costs, which apply to every sale regardless of brokerage. $0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction. Photography and the 3D tour are free when your home sells with Properkey. If it doesn't sell with us, you repay the media cost. See your listing agreement for the full terms. This page is general information, not legal, tax or financial advice. Properkey's real estate brokerage is licensed in California and Idaho. Equal Housing Opportunity — Properkey is committed to the Fair Housing Act.
