Properkey vs
Houzeo
Houzeo is the biggest name in flat-fee MLS — a slick self-service platform where you pay up front, list your own home, and manage the sale yourself through their app. Here's how it stacks up against Properkey's $0 listing fee, full MLS exposure and dedicated agent.
$0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction.
What would you keep?
Drag the slider to your home's value and compare the listing-side cost of selling with Houzeo versus Properkey, or read the table below.
Assumes Houzeo Gold: $479 up front + 1% at close ($999 min). Buyer-agent compensation (negotiable and optional) and standard closing costs are separate and apply to every sale. Figures are illustrative; verify current pricing with each provider.
| Home price | Houzeo listing cost | Properkey listing fee | You keep |
|---|---|---|---|
| $500,000 | $5,479 | $0 | $5,479 |
| $750,000 | $7,979 | $0 | $7,979 |
| $1,000,000 | $10,479 | $0 | $10,479 |
| $1,500,000 | $15,479 | $0 | $15,479 |
| $4,000,000 | $40,479 | $0 | $40,479 |
Properkey vs Houzeo, feature by feature
The side-by-side that matters: what you pay, what you get, and who does the work.
| Feature | Properkey | Houzeo |
|---|---|---|
| What you pay to list | $0 listing fee, no listing commission | $399–$499+ packages |
| Service model | Yes: Full-service brokerage with a dedicated agent | Partly: DIY platform — you run your own sale; broker help only on Gold/Platinum tiers |
| MLS & portal exposure | Yes: Full MLS + syndication to Zillow, Realtor.com, Redfin and hundreds more | Yes: Local MLS + syndication; photo and change limits on lower tiers |
| Pricing strategy & negotiation | Yes: Handled by your agent | Partly: Contract-to-close consulting only on Gold ($479 + 1% at close) |
| Contracts & disclosures | Yes: Contracts and disclosures prepared and managed for you | Partly: Digital forms provided; you complete them (broker assist costs extra) |
| Fees at closing (listing side) | Yes: No listing-side fees at closing | No: 0.5%–1.25% at close on Silver/Gold/Platinum, $999 minimum |
| Cancel anytime | Yes: Cancel anytime — no lock-in contracts | Yes: Cancellation available |
| Financing, escrow, insurance & management | Yes: Financing, escrow, insurance & property management in one platform | No: Not offered |
| Where they operate | California and Idaho (real estate) | Nationwide |
| Who you deal with | Yes: One point of contact from listing to close | Partly: App, chat and call center; concierge on top tier |
Why sellers choose Properkey over Houzeo
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An agent runs your sale — not an app
Houzeo's dashboard is slick, but on Bronze and Silver you're the one pricing, showing, and negotiating. Properkey assigns a dedicated agent who does that work, at $0.
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$0 beats $399–$499 plus a percentage
Houzeo's popular Gold plan is $479 up front plus 1% at close ($999 minimum) — $10,479 on a $1M home. Properkey's listing side: $0 up front, $0 at close.
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No tier upgrades to get real help
Broker assistance, contract-to-close consulting, concierge — Houzeo sells the safety net by the tier. Properkey includes the safety net.
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Financing, escrow and insurance in-house
Houzeo ends at the listing. Properkey's platform carries the deal through financing, escrow and insurance under one roof.
Where Houzeo stands out: a fair look
- Polished technology — the listing dashboard and mobile app are genuinely best-in-class for DIY sellers.
- Nationwide coverage and fast listing turnaround.
- Strong review profile (4.9 stars on Google and Trustpilot).
We'd rather you compare with clear eyes. When you do, $0 with a dedicated agent is hard to argue with.
The bottom line
Houzeo built great software for selling a home by yourself — but you pay $399–$499 up front, then up to 1.25% more at closing, and the agent-level help still isn't included. Properkey gives you the thing Houzeo charges extra for — a dedicated agent running your sale — with a $0 listing fee.
Frequently asked questions
Only the Bronze plan is a true flat fee ($399 up front, $0 at close). But the plans most sellers pick — Silver, Gold, Platinum — add 0.5% to 1.25% of your sale price at closing, with a $999 minimum. On a $750,000 home, Gold is $479 up front plus $7,500 at close. Properkey's listing fee is $0, with no listing commission at close.
No — Houzeo is self-service software. Licensed broker assistance appears only on the Gold and Platinum tiers, as consulting rather than a dedicated agent running your sale. Properkey includes a dedicated agent at $0.
Because Properkey isn't built on listing commissions. The platform spans the whole transaction — search, financing, escrow, insurance and property management — so we don't need to take 2.5–3% (or even a flat fee) from your sale to run a great listing. You get full MLS exposure and a dedicated agent; the listing side costs you $0.
There's no listing fee and no listing-side commission — ever. Like every home sale (including FSBO), standard transaction costs still exist: escrow, title and recording fees apply no matter who you sell with. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license, at its published escrow rates — the same category of fee you'd pay any escrow company on any sale. Properkey may also receive compensation from other parties to the transaction. Buyer-agent compensation remains optional and negotiable.
Yes. Properkey listings go on the local MLS and syndicate to Zillow, Realtor.com, Redfin and hundreds of other sites — the same exposure a traditional 3% listing gets.
Buyer-agent compensation is negotiable and entirely your call — with Properkey and with everyone else, under the rules in place since 2024. The difference is the listing side: $0 with Properkey.
Cancel anytime. There's no lock-in contract and no cancellation fee — if Properkey isn't earning your business, you can walk away.
Compare more alternatives
The Proper Way to Sell Your Home.
Full MLS exposure. A dedicated agent. A $0 listing fee. See exactly what you'd keep.
Properkey is not affiliated with, endorsed by, or sponsored by Houzeo. All trademarks, brand names and logos are the property of their respective owners and are used for identification and comparison purposes only. Competitor pricing, features and availability are based on publicly available information as of September 2026 and may have changed; please verify details directly with each provider. Savings examples are illustrative, assume the fee structures shown, and exclude buyer-agent compensation (negotiable and optional in all cases), taxes and standard closing costs, which apply to every sale regardless of brokerage. $0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction. Photography and the 3D tour are free when your home sells with Properkey. If it doesn't sell with us, you repay the media cost. See your listing agreement for the full terms. This page is general information, not legal, tax or financial advice. Properkey's real estate brokerage is licensed in California and Idaho. Equal Housing Opportunity — Properkey is committed to the Fair Housing Act.
