Properkey vs
Redfin
Redfin is the biggest brand in discount brokerage — salaried team-based agents, strong tech, and a 2% listing fee with market minimums ($8,500 in San Diego). Here's how it stacks up against Properkey's $0 listing fee, full MLS exposure and dedicated agent.
$0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction.
What would you keep?
Drag the slider to your home's value and compare the listing-side cost of selling with Redfin versus Properkey, or read the table below.
Assumes Redfin: 2% listing fee ($8,500 San Diego minimum; +1% if your buyer has no agent). Buyer-agent compensation (negotiable and optional) and standard closing costs are separate and apply to every sale. Figures are illustrative; verify current pricing with each provider.
| Home price | Redfin listing cost | Properkey listing fee | You keep |
|---|---|---|---|
| $500,000 | $10,000 | $0 | $10,000 |
| $750,000 | $15,000 | $0 | $15,000 |
| $1,000,000 | $20,000 | $0 | $20,000 |
| $1,500,000 | $30,000 | $0 | $30,000 |
| $4,000,000 | $80,000 | $0 | $80,000 |
Properkey vs Redfin, feature by feature
The side-by-side that matters: what you pay, what you get, and who does the work.
| Feature | Properkey | Redfin |
|---|---|---|
| What you pay to list | $0 listing fee, no listing commission | 2% listing fee ($8,500 min in San Diego) |
| Service model | Yes: Full-service brokerage with a dedicated agent | Yes: Full service via salaried agent teams — you work with several people, not one |
| MLS & portal exposure | Yes: Full MLS + syndication to Zillow, Realtor.com, Redfin and hundreds more | Yes: Full MLS + Redfin's own high-traffic portal |
| Pricing strategy & negotiation | Yes: Handled by your agent | Yes: Included |
| Contracts & disclosures | Yes: Contracts and disclosures prepared and managed for you | Yes: Included |
| Fees at closing (listing side) | Yes: No listing-side fees at closing | No: 2% at close ($20,000 on a $1M home); $8,500 San Diego minimum; +1% if the buyer has no agent |
| Cancel anytime | Yes: Cancel anytime — no lock-in contracts | Yes: Generally flexible |
| Financing, escrow, insurance & management | Yes: Financing, escrow, insurance & property management in one platform | Partly: Mortgage and title via Redfin subsidiaries |
| Where they operate | California and Idaho (real estate) | Major metros nationwide |
| Who you deal with | Yes: One point of contact from listing to close | Partly: Team model — different people handle different steps |
Why sellers choose Properkey over Redfin
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$0 versus 2% plus minimums
Redfin's listing fee is 2% with an $8,500 San Diego minimum, plus 1% more if your buyer is unrepresented. Properkey's listing side is $0 — no minimums, no surcharges.
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The 1% headline has a catch
Redfin's advertised 1% is a rebate you only get by buying your next home with Redfin within 365 days. You pay 2% at closing either way. Properkey's $0 has no conditions.
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One agent, not a hand-off chain
Redfin's salaried team model means different people at every step. Properkey gives you one dedicated agent from listing to close.
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Same exposure, same portals
A Properkey MLS listing syndicates to Redfin.com, Zillow and Realtor.com — the same buyers Redfin reaches, without the $20,000 fee on a $1M sale.
Where Redfin stands out: a fair look
- Massive consumer brand and the most-visited brokerage website in the country.
- Professional photography and 3D tours bundled in.
- Transparent, published pricing.
We'd rather you compare with clear eyes. When you do, $0 with a dedicated agent is hard to argue with.
The bottom line
Redfin trimmed the traditional commission — Properkey removed it. On a $1,000,000 San Diego sale, Redfin's 2% is $20,000 out of your equity (and $8,500 minimum even on modest homes, plus 1% more if your buyer shows up without an agent). Properkey gives you one dedicated agent and a $0 listing fee.
Frequently asked questions
Not anymore. Per Redfin's own current disclosures (opens in a new tab), the listing fee is 2% in every market, with minimums ($8,500 in San Diego), plus 1% more if your buyer is unrepresented. The advertised 1% is a rebate you get only if you also buy your next home with Redfin within 365 days — you pay 2% up front either way. Properkey's listing fee is $0 with no conditions.
Redfin is a legitimate, publicly-known brokerage, and so is the service it provides. But brand size doesn't change the math: 2% of your sale price leaves with Redfin at closing, while Properkey's listing side costs $0 — with a dedicated agent rather than a rotating team.
Because Properkey isn't built on listing commissions. The platform spans the whole transaction — search, financing, escrow, insurance and property management — so we don't need to take 2.5–3% (or even a flat fee) from your sale to run a great listing. You get full MLS exposure and a dedicated agent; the listing side costs you $0.
There's no listing fee and no listing-side commission — ever. Like every home sale (including FSBO), standard transaction costs still exist: escrow, title and recording fees apply no matter who you sell with. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license, at its published escrow rates — the same category of fee you'd pay any escrow company on any sale. Properkey may also receive compensation from other parties to the transaction. Buyer-agent compensation remains optional and negotiable.
Yes. Properkey listings go on the local MLS and syndicate to Zillow, Realtor.com, Redfin and hundreds of other sites — the same exposure a traditional 3% listing gets.
Buyer-agent compensation is negotiable and entirely your call — with Properkey and with everyone else, under the rules in place since 2024. The difference is the listing side: $0 with Properkey.
Cancel anytime. There's no lock-in contract and no cancellation fee — if Properkey isn't earning your business, you can walk away.
Compare more alternatives
The Proper Way to Sell Your Home.
Full MLS exposure. A dedicated agent. A $0 listing fee. See exactly what you'd keep.
Properkey is not affiliated with, endorsed by, or sponsored by Redfin. All trademarks, brand names and logos are the property of their respective owners and are used for identification and comparison purposes only. Competitor pricing, features and availability are based on publicly available information as of September 2026 and may have changed; please verify details directly with each provider. Savings examples are illustrative, assume the fee structures shown, and exclude buyer-agent compensation (negotiable and optional in all cases), taxes and standard closing costs, which apply to every sale regardless of brokerage. $0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction. Photography and the 3D tour are free when your home sells with Properkey. If it doesn't sell with us, you repay the media cost. See your listing agreement for the full terms. This page is general information, not legal, tax or financial advice. Properkey's real estate brokerage is licensed in California and Idaho. Equal Housing Opportunity — Properkey is committed to the Fair Housing Act.
