Properkey vs
Unreal Estate
Unreal Estate (formerly USRealty) is a tech-focused FSBO platform with flat-fee MLS packages from roughly $349 to $999. Here's how it stacks up against Properkey's $0 listing fee, full MLS exposure and dedicated agent.
$0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction.
What would you keep?
Drag the slider to your home's value and compare the listing-side cost of selling with Unreal Estate versus Properkey, or read the table below.
Assumes Unreal Estate entry package: ≈$349. Buyer-agent compensation (negotiable and optional) and standard closing costs are separate and apply to every sale. Figures are illustrative; verify current pricing with each provider.
| Home price | Unreal Estate listing cost | Properkey listing fee | You keep |
|---|---|---|---|
| $500,000 | $349 | $0 | $349 |
| $750,000 | $349 | $0 | $349 |
| $1,000,000 | $349 | $0 | $349 |
| $1,500,000 | $349 | $0 | $349 |
| $4,000,000 | $349 | $0 | $349 |
Properkey vs Unreal Estate, feature by feature
The side-by-side that matters: what you pay, what you get, and who does the work.
| Feature | Properkey | Unreal Estate |
|---|---|---|
| What you pay to list | $0 listing fee, no listing commission | $349–$999 packages |
| Service model | Yes: Full-service brokerage with a dedicated agent | Partly: DIY platform with tiered support |
| MLS & portal exposure | Yes: Full MLS + syndication to Zillow, Realtor.com, Redfin and hundreds more | Yes: Local MLS + syndication |
| Pricing strategy & negotiation | Yes: Handled by your agent | No: Not included on standard tiers |
| Contracts & disclosures | Yes: Contracts and disclosures prepared and managed for you | Partly: Tools provided; mostly on you |
| Fees at closing (listing side) | Yes: No listing-side fees at closing | Yes: Flat fee model |
| Cancel anytime | Yes: Cancel anytime — no lock-in contracts | Partly: Term-based (6–12 months) |
| Financing, escrow, insurance & management | Yes: Financing, escrow, insurance & property management in one platform | No: Not offered |
| Where they operate | California and Idaho (real estate) | Nationwide |
| Who you deal with | Yes: One point of contact from listing to close | Partly: Online support |
Why sellers choose Properkey over Unreal Estate
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A dedicated agent, not a dashboard
Flat-fee sites hand you software and a form. Properkey assigns one licensed agent who prices, markets and negotiates your sale from listing to close.
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$0 beats any flat fee
Even the cheapest package costs real money before a single buyer walks through the door. Properkey's listing fee is $0 — no tiers, no upsells.
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No à-la-carte surprises
Signs, disclosures, contract help, photos — DIY platforms sell them one by one. With Properkey, the service is the service.
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The whole transaction under one roof
Financing, escrow, insurance and property management live on the same platform, so nothing falls between vendors.
Where Unreal Estate stands out: a fair look
- Modern platform with nationwide reach.
- Multiple term lengths up to 12 months.
We'd rather you compare with clear eyes. When you do, $0 with a dedicated agent is hard to argue with.
The bottom line
Unreal Estate modernized the FSBO checkout page, not the FSBO workload — you still pay up front and sell the house yourself. Properkey removes both the fee and the workload.
Frequently asked questions
MLS entry, syndication and listing management tools for roughly $349–$999 depending on term — the selling itself stays your job. Properkey includes the selling: a dedicated agent, for $0.
Yes — Unreal Estate is the rebrand of USRealty, the same tech-focused FSBO platform under a new name.
Because Properkey isn't built on listing commissions. The platform spans the whole transaction — search, financing, escrow, insurance and property management — so we don't need to take 2.5–3% (or even a flat fee) from your sale to run a great listing. You get full MLS exposure and a dedicated agent; the listing side costs you $0.
There's no listing fee and no listing-side commission — ever. Like every home sale (including FSBO), standard transaction costs still exist: escrow, title and recording fees apply no matter who you sell with. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license, at its published escrow rates — the same category of fee you'd pay any escrow company on any sale. Properkey may also receive compensation from other parties to the transaction. Buyer-agent compensation remains optional and negotiable.
Yes. Properkey listings go on the local MLS and syndicate to Zillow, Realtor.com, Redfin and hundreds of other sites — the same exposure a traditional 3% listing gets.
Buyer-agent compensation is negotiable and entirely your call — with Properkey and with everyone else, under the rules in place since 2024. The difference is the listing side: $0 with Properkey.
Cancel anytime. There's no lock-in contract and no cancellation fee — if Properkey isn't earning your business, you can walk away.
Compare more alternatives
The Proper Way to Sell Your Home.
Full MLS exposure. A dedicated agent. A $0 listing fee. See exactly what you'd keep.
Properkey is not affiliated with, endorsed by, or sponsored by Unreal Estate. All trademarks, brand names and logos are the property of their respective owners and are used for identification and comparison purposes only. Competitor pricing, features and availability are based on publicly available information as of September 2026 and may have changed; please verify details directly with each provider. Savings examples are illustrative, assume the fee structures shown, and exclude buyer-agent compensation (negotiable and optional in all cases), taxes and standard closing costs, which apply to every sale regardless of brokerage. $0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction. Photography and the 3D tour are free when your home sells with Properkey. If it doesn't sell with us, you repay the media cost. See your listing agreement for the full terms. This page is general information, not legal, tax or financial advice. Properkey's real estate brokerage is licensed in California and Idaho. Equal Housing Opportunity — Properkey is committed to the Fair Housing Act.
