Properkey vs
Brokerless
Brokerless is a San Diego-rooted flat-fee MLS service with sub-$200 packages that put DIY sellers on CRMLS and SDMLS — the same San Diego County MLS networks every Properkey listing reaches with an agent attached. Here's how it stacks up against Properkey's $0 listing fee, full MLS exposure and dedicated agent.
$0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction.
What would you keep?
Drag the slider to your home's value and compare the listing-side cost of selling with Brokerless versus Properkey, or read the table below.
Assumes Brokerless mid package: $149. Buyer-agent compensation (negotiable and optional) and standard closing costs are separate and apply to every sale. Figures are illustrative; verify current pricing with each provider.
| Home price | Brokerless listing cost | Properkey listing fee | You keep |
|---|---|---|---|
| $500,000 | $149 | $0 | $149 |
| $750,000 | $149 | $0 | $149 |
| $1,000,000 | $149 | $0 | $149 |
| $1,500,000 | $149 | $0 | $149 |
| $4,000,000 | $149 | $0 | $149 |
Properkey vs Brokerless, feature by feature
The side-by-side that matters: what you pay, what you get, and who does the work.
| Feature | Properkey | Brokerless |
|---|---|---|
| What you pay to list | $0 listing fee, no listing commission | $99–$188 packages |
| Service model | Yes: Full-service brokerage with a dedicated agent | No: DIY — the name says it |
| MLS & portal exposure | Yes: Full MLS + syndication to Zillow, Realtor.com, Redfin and hundreds more | Yes: CRMLS/SDMLS + portals; photo limits by tier |
| Pricing strategy & negotiation | Yes: Handled by your agent | No: Not included |
| Contracts & disclosures | Yes: Contracts and disclosures prepared and managed for you | Partly: State-required documents provided |
| Fees at closing (listing side) | Yes: No listing-side fees at closing | Yes: None listed |
| Cancel anytime | Yes: Cancel anytime — no lock-in contracts | Partly: Term-based |
| Financing, escrow, insurance & management | Yes: Financing, escrow, insurance & property management in one platform | No: Not offered |
| Where they operate | California and Idaho (real estate) | All 50 states claimed; SD-rooted |
| Who you deal with | Yes: One point of contact from listing to close | No: Minimal |
Why sellers choose Properkey over Brokerless
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The name is the product
Brokerless's $99 tier includes six photos and leaves pricing and negotiation to you. Properkey puts a licensed agent in your corner with a $0 listing fee.
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$0 beats $99–$188
Brokerless's entry-level MLS packages start at $99. Properkey's listing fee is $0, and it includes full agent service.
-
Same CRMLS/SDMLS exposure, plus an agent
Both put you on San Diego's MLS networks. Only one includes pricing strategy, showings support and a negotiator.
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Help that doesn't end at the listing
Properkey's in-house financing, escrow and insurance carry the deal to close. Brokerless provides state-required documents; the rest of the transaction is managed by you.
Where Brokerless stands out: a fair look
- Among the cheapest San Diego MLS entries at $99.
- Simple three-tier menu.
We'd rather you compare with clear eyes. When you do, $0 with a dedicated agent is hard to argue with.
The bottom line
Brokerless is a minimal MLS-entry option: under $200, with photo limits on lower tiers and the sale left to you. Properkey's listing fee is $0, with a licensed agent running your sale.
Frequently asked questions
It advertises national coverage, but its roots and strongest presence are San Diego, listing on CRMLS and SDMLS. Properkey's brokerage serves California and Idaho with full service and a $0 listing fee.
Photos (six max), and everything an agent does: pricing, marketing, negotiation, paperwork and closing coordination. Properkey includes all of it for $0.
Because Properkey isn't built on listing commissions. The platform spans the whole transaction — search, financing, escrow, insurance and property management — so we don't need to take 2.5–3% (or even a flat fee) from your sale to run a great listing. You get full MLS exposure and a dedicated agent; the listing side costs you $0.
There's no listing fee and no listing-side commission — ever. Like every home sale (including FSBO), standard transaction costs still exist: escrow, title and recording fees apply no matter who you sell with. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license, at its published escrow rates — the same category of fee you'd pay any escrow company on any sale. Properkey may also receive compensation from other parties to the transaction. Buyer-agent compensation remains optional and negotiable.
Yes. Properkey listings go on the local MLS and syndicate to Zillow, Realtor.com, Redfin and hundreds of other sites — the same exposure a traditional 3% listing gets.
Buyer-agent compensation is negotiable and entirely your call — with Properkey and with everyone else, under the rules in place since 2024. The difference is the listing side: $0 with Properkey.
Cancel anytime. There's no lock-in contract and no cancellation fee — if Properkey isn't earning your business, you can walk away.
Compare more alternatives
The Proper Way to Sell Your Home.
Full MLS exposure. A dedicated agent. A $0 listing fee. See exactly what you'd keep.
Properkey is not affiliated with, endorsed by, or sponsored by Brokerless. All trademarks, brand names and logos are the property of their respective owners and are used for identification and comparison purposes only. Competitor pricing, features and availability are based on publicly available information as of September 2026 and may have changed; please verify details directly with each provider. Savings examples are illustrative, assume the fee structures shown, and exclude buyer-agent compensation (negotiable and optional in all cases), taxes and standard closing costs, which apply to every sale regardless of brokerage. $0 listing fee and no listing commission. Properkey listings close through Properkey Escrow, a non-independent broker escrow operated under Properkey's DRE license; escrow fees are standard closing costs on any home sale. Properkey may also receive compensation from other parties to the transaction. Photography and the 3D tour are free when your home sells with Properkey. If it doesn't sell with us, you repay the media cost. See your listing agreement for the full terms. This page is general information, not legal, tax or financial advice. Properkey's real estate brokerage is licensed in California and Idaho. Equal Housing Opportunity — Properkey is committed to the Fair Housing Act.
